RedNova | Coke and Pepsi to Face Off in Carb Battle

Coke and Pepsi, trying to put more fizz into their soda sales, are about to launch new brands that taste like their flagship drinks but contain half the sugar, carbs and calories.

… The new sodas are targeted at people who don’t like the calories in regular colas but are dissatisfied with diet versions.

… The new drinks contain the standard high-fructose corn syrup that sweetens regular soda but in smaller amounts. The corn syrup is supplemented with Splenda, a no-calorie, no-carbohydrate sweetener made from sugar.

Yes, but will it come in de-caf?

LATER: Perhaps I should explain that Splenda is the Dreaded Purple iced tea and cereal sweetener of choice, and has been for almost two years now, and yes, a particular traumatic medical event had a lot to do with that. I can also recommend Swiss Miss Hot Chocolate, whose sugar-free product is sweetened with Splenda. (Sponsorship deals open to negotiation.)

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