Rotten Tomatoes | More Serenity Screenings Announced, Sell Out Immediately
“Following the sell-out success of the May 5th pre-screenings, creator Joss Whedon recently announced that advance previews of his movie “Serenity” would appear at twenty theaters in twenty cities, this time on May 26th.

By the next morning, well before the official list of cities was posted, networking fans on the Serenity movie site and elsewhere had diligently located half the listings through trial and error and several of the locations were already sold out. “Serenity” hits theaters wide (which means “normal” people can buy tickets) on September 30th.”

I have a feeling that “diligently located half the listings through trial and error” can be translated as “checked Fandango for May 26 listings for the theaters that had hosted the first one”, but that doesn’t sound quite so investigative. Can I be forgiven for being amused by the idea that some of these “diligent” fans might have mistakenly bought themselves tickets to an advance screening of “Jarhead”?

Perhaps it’s just sour grapes that the preview was announced and sold out all while I was sitting in my doctor’s office waiting for a blood test.

I realize the film is almost certainly completed by now, since it was originally scheduled for a spring release. These undoubtedly aren’t rough cuts being previewed, but essentially the final release version. (I guess it was pushed later to avoid direct competition with, I don’t know, isn’t there some higher-profile, bigger-budget science-fiction film due to be released this summer? I seem to recall rumors. “Jar Jar Binks II” or something?)

But I have to wonder what audience Universal thinks they’re aiming for, with a September 30 release date.

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